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"Provide your customers with the same level of service you would expect to receive yourself. It can take years to win a customer, but only a second to lose one."
Eric Carson, Director of Rainbow

Free Superfast Broadband For NI Businesses

Wednesday 28th April 2010

Rainbow Directors Eric Carson and Martin Hamill at the launch of the company's Superfast Broadband offer which aims to provide broadband free of charge to businesses in NI.

New customers of Belfast-based Rainbow Telecom are set to benefit from Free Superfast Broadband from today. The company is the first in Northern Ireland to state its pricing structure ahead of the roll-out of next generation superfast broadband by the Department of Enterprise, Trade and Investment, due to be completed by May 2011.

Rainbow, Northern Ireland’s largest independent telecoms company, said today the move was designed to help local businesses save hundreds of pounds while improving the efficiency of their communications.

DETI aims to roll out Next Generation Superfast Broadband across Northern Ireland, with a target of reaching 85 per cent of businesses in the next year. The first areas to benefit will be Bangor, Lisburn and Balmoral.

Eric Carson, Director of Rainbow, said: “From today new business customers can take advantage of broadband speeds of up to 24MB through our 39 exchanges throughout Northern Ireland.

“As soon as DETI rolls out Next Generation Broadband in each area we will upgrade customers to 40MB.
“Although the roll-out of the Next Generation Broadband Project means all operators can now provide the same superfast broadband speeds we are the only one offering it for free!

“We want to help Northern Ireland businesses say goodbye to slow connection speeds and become more competitive.
“As a locally owned business employing 50 staff we know that in the current climate businesses are looking to make savings, hence our Free Superfast Broadband will make a big difference as well as improving the efficiency of their communications.

“At Rainbow, we pride ourselves on customer service and as the largest independently owned telecommunications provider in Northern Ireland we have the same access to BT’s 14,000 engineers across the UK as BT Retail so we sort out technical problems as quickly as possible.”

Rainbow has over 5,000 business customers throughout the UK and Ireland, including 33% of Northern Ireland’s top 100 companies.

Superfast Broadband will allow communications providers like Rainbow to offer business customers greatly enhanced broadband speeds - allowing them to make use of the very latest on line applications and programmes in their business operations but Rainbow is the only company providing it for free.

By signing up to the free deal Rainbow hopes to help new clients take advantage of the faster business broadband roll-out and see the end of slow connection speeds.

Benefits include faster responses to customers and suppliers, faster ordering times, improved communications and increased efficiencies.

Companies with a call spend of over £75 a month can claim their free superfast broadband for 24 months by contacting Rainbow on 0800 018 8082 or www.rainbowtele.com